Cookie Policy
Last updated: 29 March 2026
1. What Are Cookies
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the site owners.
Some cookies are essential for the website to function properly, while others help us understand how you use our platform or allow us to measure the effectiveness of our advertising. This policy explains which cookies Smoothly uses, why we use them, and how you can manage your preferences.
2. How We Use Cookies
Smoothly uses cookies and similar tracking technologies to authenticate your session, remember your preferences, understand how you interact with our platform, and measure the performance of our marketing campaigns. We categorise our cookies into three groups: Necessary, Analytics, and Marketing. You can manage your preferences for non-essential cookies through our consent banner at any time.
3. Cookie Categories
3.1 Necessary Cookies (always active)
These cookies are required for the platform to function. They enable core features such as authentication and consent management. You cannot decline necessary cookies because the service would not work without them.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| sb-*-auth-token | Supabase | Authentication session | Session |
| smoothly_consent | Smoothly (first-party) | Stores cookie consent preferences | 6 months |
3.2 Analytics Cookies (requires consent)
Analytics cookies help us understand how visitors interact with our platform. They collect information such as page views, session duration, and feature usage so we can improve the experience. These cookies are only set after you provide consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguish unique users, track pageviews | 2 years |
| ph_* | PostHog | Product analytics, session replay | 1 year |
3.3 Marketing Cookies (requires consent)
Marketing cookies are used to measure the effectiveness of our advertising campaigns and to attribute conversions to the correct channel. These cookies are loaded via RudderStack and are only activated after you provide consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta / Facebook | Track conversions from Meta ads | 3 months |
| _ttp | TikTok | Track conversions from TikTok ads | 1 year |
| li_fat_id | Track conversions from LinkedIn ads | 30 days | |
| Various | RudderStack | Customer data platform routing | Session |
4. How to Manage Cookies
When you first visit Smoothly, a consent banner allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of any page.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking essential cookies may prevent parts of the platform from functioning correctly. Below are links to cookie management instructions for common browsers:
5. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you via our consent banner or by email. We encourage you to review this page periodically to stay informed about our use of cookies.
6. Contact
If you have any questions about this Cookie Policy or our use of cookies, please contact us: